★ Signature Practice
India's most recognised public figures have secured court-ordered personality rights protection. BNK Law Firm has the expertise to obtain the same comprehensive protection for you — covering your name, face, voice, digital persona and commercial identity.
What Are Personality Rights?
Personality rights — also called the right of publicity — protect an individual's name, likeness, image, voice, signature and other personal attributes from unauthorised commercial exploitation. In India, these rights flow from constitutional guarantees under Articles 19 and 21, and have been affirmed in landmark judgments by the Delhi High Court.
With the rise of AI-generated deepfakes, synthetic voice cloning and large-scale social media impersonation, personality rights have become the most rapidly evolving area of Indian law. BNK Law Firm is at the forefront of this legal frontier.
The Threat Landscape
Technologies once confined to science fiction are now weaponised daily — exploiting real names, faces and voices without consent and at enormous scale.
Landmark Precedents
The judicial trend strongly favours granting injunctions and damages for unauthorised exploitation — including AI-generated content, deepfakes and fake endorsements.
| Celebrity / Public Figure | Court | Protection Obtained |
|---|---|---|
| Amitabh Bachchan | Delhi High Court | Comprehensive rights — name, image, voice, digital persona & AI-generated content. Sweeping John Doe order. |
| Anil Kapoor | Delhi High Court | Landmark protection against AI deepfakes, fan merchandise, ringtones and all unauthorised commercial use. |
| Aishwarya Rai Bachchan | Delhi High Court | Injunction against fake endorsements, deepfakes and all unauthorised commercial exploitation of her image. |
| Salman Khan | Delhi High Court | Protection against impersonation accounts, fake endorsements and commercial use of name and likeness. |
| Abhishek Bachchan | Delhi High Court | Injunction against fake social media profiles and AI-generated misuse of name and image. |
| Varun Dhawan | Delhi High Court | Orders against fake profiles, misleading advertisements and unauthorised use of image and voice. |
| Vivek Oberoi | Delhi High Court | Protection against unauthorised use of name and image in commercial campaigns and fake endorsements. |
| Bhuvan Bam | Delhi High Court | First digital creator to obtain personality rights protection — landmark precedent for YouTubers and influencers. |
| Sunil Gavaskar | Delhi High Court | Sports personality rights recognised; protection against unauthorised endorsements and commercial exploitation. |
| Gautam Gambhir | Delhi High Court | Protection against fake endorsements, impersonation accounts and unauthorised commercial use of image. |
Types of Infringement We Address
Every form of personality rights violation demands a distinct strategy. We cover all of them.
Our Engagement Process
A structured, transparent process ensures nothing is missed and every opportunity for protection is pursued with maximum force.
A thorough and entirely confidential discussion covering your current threats, prior history, goals and risk tolerance. No information leaves this meeting.
Comprehensive mapping of all active infringements, vulnerabilities and platforms involved — building a complete picture of the threat landscape before any action is taken.
A tailored enforcement strategy developed in full consultation with you — combining court action, platform takedowns and negotiation in the combination best suited to your matter.
Legal notices, platform takedown requests, emergency injunction filings and court proceedings executed with precision and speed — stopping harm at source.
Ongoing multi-platform surveillance with regular reporting. Rapid response protocols activated whenever new violations emerge — so your protection never sleeps.
Legal Remedies Available
Indian courts have a comprehensive toolkit to protect personality rights. We deploy the right combination for your specific matter.
Permanently prevents identified parties from any unauthorised use of your identity, name, image, voice or digital persona — the gold standard of protection.
Emergency relief obtained without prior notice to the infringing party — available when time is critical and delay would cause irreparable harm to reputation.
Broad orders against unidentified or anonymous infringers — particularly powerful for online content where perpetrators hide behind fake identities.
Automatically extends to new URLs, mirror sites and accounts as infringement migrates across platforms — eliminates the whack-a-mole problem of online enforcement.
Direct court-backed enforcement through Meta, Google, YouTube, X, Telegram, ShareChat and all major Indian and global platforms — content removed at source.
Monetary recovery from infringers for unauthorised exploitation of your identity, persona and commercial value — making infringement financially ruinous for violators.
Why BNK Law Firm
We don't just respond to threats — we anticipate them. Our personality rights practice combines specialist legal expertise with deep digital intelligence.
Every consultation is strictly confidential. Speak with our personality rights team today.
